CykelScramble Press Release
Clif Bar & Company Announces CLIF® Bar CykelScramble™, a One-of-a-Kind Bike Relay Race and Festival on September 26
Bay Area family-friendly event features bikes, food, music and fun
EMERYVILLE, Calif. (June 23, 2015) – Clif Bar & Company, a leading maker of nutritious and organic foods and drinks, today announced its first-ever company-hosted cycling event: CLIF® Bar CykelScramble™. Inspired by company founder Gary Erickson’s love of cycling, CykelScramble is a free all-day bike relay race and family-friendly festival with gourmet food trucks, a beer and wine garden and a yet-to-be-announced headliner band. The event will take place at the Marin County Fairgrounds in San Rafael, California, on Saturday, September 26.
“Clif Bar & Company was born on a bike and CykelScramble is a reflection of what we stand for – athletic adventure, delicious food and a commitment to sustainability,” said Kevin Cleary, chief executive officer at Clif Bar & Company. “We are thrilled to bring the community together at CLIF’s premier event.”
The Relay Race
Fans will cheer on teams made up of four riders and one bike as they wind through the festival grounds on a mixed-terrain course featuring more than a dozen obstacles designed with input from Team CLIF Bar athletes Hans Rey, Kirt Voreis, Katerina Nash, Todd Wells and Barry Wicks. Upon application, 60 teams will be selected based on originality of the team name and description. To encourage cyclists of all-levels to participate, riders can apply for either coaster (beginner), roaster (intermediate), or toaster (expert) competition classes by visiting CykelScramble website now through July 15.
CLIF Bar has partnered with Off the Grid and the Clif Family Bruschetteria Truck to bring the best in the Bay Area food truck scene to the event, along with beverages from Lagunitas Brewing Company and Clif Family Winery. Families can cheer for their favorite teams as well as enjoy a mini cycling track and climbing wall in addition to the live music in between cheering for their favorite teams. For more information and event details, please visit CykelScramble.
About Clif Bar & Company: Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit the CLIF Bar website, check out our Facebook page and follow us on Twitter.