CrossReno – There’s Another There, There
31 July 2015
New for cyclocross in NorCal Nevada this year is the 19 September 2015 festival-event CrossReno, a kick-off on the Sagebrush Cyclocross Series calendar. Teal Stetson-Lee, Michelle Quevedo, and Nicole Whisman, of Shadow Industries, are putting on this inaugural festival with significant plans to expand into an autonomous, annual event. Their goals include making this a future UCI race; Stetson-Lee reports that, this year, CrossReno is already on the USA Cycling Cyclo-cross National Calendar (CXNC).
“Both [Quevedo and Whisman] are not cyclists,” says Stetson-Lee, “which is why they make fantastic business partners and, in a sense, balance me out. They are coming at this event from a business angle. This is why CrossReno is more than just a race – it is a cyclocross event and festival.”
Stetson-Lee also reveals the venture is non-profit with the Boys and Girls Club of Truckee Meadows as the beneficiary.
The beginnings of CrossReno began with Quevedo watching live streaming coverage of Stetson-Lee at CrossVegas. The spectators and energy spurred a thought to have a similar local event to, describes Stetson-Lee, “showcase Reno for the amazing location that it is. For everything that can be done here related to outdoor recreation that is sometimes overshadowed by the casinos and gaming industry.”
As happenstance would have it, with the decision to move forward, Stetson-Lee found out about Coby Rowe’s work to bring the CX National Championships to Reno. The follow-on natural collaboration has Coby Rowe as the lead in race operations for CrossReno. The event is part of this seasons Sagebrush Cyclocross Series and CX Nats will run in Reno in 2018.
“Our [vision and idea] for down the road is to have a West Coast UCI series. CrossVegas or Matt Hargrove’s WSCXGP may kick-off and from there spring board into a whole season of UCI racing on the West Coast.”
ProCX and UCI sanctioning are yet to be determined and CrossReno needs to “make a case for keeping racers out west following CrossVegas,” said Stetson-Lee.
Stetson-Lee also recognizes the importance of other regional promotors of cyclocross events and the “incredibly important” pool of ‘cross racers from Sacramento and the Bay Area. Cyclocross in Northern Nevada is a small but rapidly growing scene and it would be a return for the community that CrossReno generates enough excitement for Sagebrush to draw on the momentum and attract riders over the hill.
The event and festival itself will appeal to other than just the regional cyclocross community. Music fans will have an opportunity to see five groups perform on the day: The Pretty Unknown begin at 11am with The Letters Home (from LA) taking up the Noon hour. The Failure Machine and The Novelists show up at 2pm and 3pm, respectively, whilst Whitney Meyer, a former contestant on The Voice, is the headline-act at 4pm.
A good proportion of the festival is set aside for children’s activities and local food trucks will be on hand.
“Our entire event is built around giving back to the community,” continued Stetson-Lee. “CrossReno is really about celebrating the Reno spirit. It’s about cycling in this community, outdoor recreation in this community, and about all of the positive aspects of this community that are sometimes overlooked. It’s about partnering with local business and showcasing what they have to offer as well as our local title sponsor.
“It’s all about the community, 100%. We’d like to bring racers here so they can get a taste of the different side of Reno.”
The title sponsor for the event is the Peppermill Spa and Resort with Scott Sports USA as title sponsor for the race. Morry Distributing, from Reno-Sparks, will slake thirsts with beer and alcohol. SpineNevada is sponsoring the course’s flyover and Silver Sage Family Medical Center sponsor the Kid’s Race. A full list of supporters appears below.
Although she quips “I’m inviting all of the racers of interest”, with her connections as a pro-racer, Stetson-Lee has reached out to her former Luna Pro Team teammates. Kateřina Nash, Georgia Gould, Maghalie Rochette, and Catharine Pendrel may each make an appearance. Carl Decker and Adam Craig are on the invite list. Stetson-Lee even says, should the weekend remain free of any other UCI races, the event could “snare” both Katie Compton and Jeremy Powers. Top locals Emily Kachorek and Cody Kaiser are set to race on the day.
CrossReno this year is dedicated to Erica Greif, a person that has done so much in recent years for the local cyclocross scene, through the Sagebrush series. “She was a part of the CrossReno team,” said Stetson-Lee, “and we wouldn’t have gotten to the place we reached without her help, enthusiasm, passion, and optimism that she had from the very beginning. Back in October 2014, she was part of my race logistics team, along with myself, Nick Schaffner, and Coby Rowe. It was a huge, huge loss for us as well as the entire Reno Community. I think she would be really excited to see how this has evolved.”
Expect to see the dedication to Greif also come out in a preme lap or hole shot award for the Elite races.
List of Sponsors for CrossReno
Peppermill Resort Spa Casino
SCOTT Sports, USA
LP Insurance Services
Silver Sage Sports and Fitness Lab
Men Wielding Fire
Scheels Sporting Goods
The Dropout Bike Shop
Cross Vegas Cyclocross Race
Reno-Tahoe Junior Cycling
Reno Tahoe USA
Boys and Girls Club of Truckee Meadows
City of Reno Government